Why using 30 observers in the same room as the participants is 99% bad*

(Thanks for taking time to reply to my post Jared Spool. I have huge respect for your position as a usability guru thats not afraid to go upstream with your opinions. In this case though I think that your article Usability tests with 30 observers points the usability testing community in the wrong direction)

You have valid points in defense of your method, but I still don’t think 30 observers is a good idea. My main concern is (still) for the participants. But I have also some other arguments that supports the two-room testing setup:

The ethics! (once again)

I still claim that this method puts unnecessary strain and stress on the test situation and on the participants. People tend to agree on any kind of disclosure you present to them, that doesn’t mean that they look forward to sitting in front of 30 observers.

(One great scene in the movie “The Elephant Man” comes to mind where the kind doctor shows off the elephant man to his collegues in a big auditorium. Sure it was full consent from all parties and John Merrick did it by his own free will, but I think that when he get the reactions from the other doctors I think he rather would not have come).

I think that a big audience has a bad effect on the users performance. Usability professionals can probably agree that a nervous user is the worst thing that can happen to a usability test next to a poor written test script (?)

Jared says in his post that “a silent room is a room that is paying attention”. However, any slip-up by the observers (laughing, coughing, moans) at the wrong point can have direct impact on the test. I’d rather have a observation room filled with cursing (tech-)monkeys than anything that will disturb and influence participant behavior :D

The value of having observers separated from the test participant

Sometimes you have observers saying something like: “oh, this user is so stupid that we can’t blame the website/interaction/design”, but after seeing the 3rd participant doing the same thing they usually shut up and takes the lesson. My point is that statements about the user doesn’t mean that they don’t pay any attention to the situation. The passing of notes between the observers could (for all you know) be the same comments in writing ;)

My best argument to keep the observers in a separate room is the possibility to ask questions to the observers (but via the facilitator!) while the test is going on without disturbing the participant at all. This can give valuable feedback to the facilitator sitting next to the user. (We use MSN-chat between the facilitator in the observation room and facilitator in the testlab to get this communication going – I see that I forgot to mention this in my previous post).

How distracted are the participants by the cameras vs. 30 observers in the same room?

In response to Daniel Szucs question about how quickly the participant forgets he is being observed Jared answer that “They always seem aware of their observers, though, with the right facilitation, they can prevent that awareness by focusing on the task at hand.”. But later in the same reply he says that “Ideally, we’d give observers 5 minutes after each task and about 15 minutes at the end of the session”. This must surely be a fireproof way to remind the participant that he has audience – if he actually manages to block out the 30 pair of eyes on him during the test, he will certainly be reminded every 5-7 mins. about the size of the audience :)

I have only had 1 – one – participant in all the tests I’ve done that were aware and seemingly distracted by the camera standing next to the screen. I remember it well because we forgot to turn off the VNC control feature that resulted in the facilitator in the observer room to take control over the mouse for 10 secs by a mistake… resulting in a overly suspicious participant that probably wondered when the candid camera crew would appear. This is also a reminder that devil is in the details when it comes to making participants comfortable during the test.

I’m not a big fan of one-way mirrors either. I’ve only been invited as observer on one of these tests and my impression is that the sound isolation when using a one-way mirror is poor so that any loud discussion might be heard by the test participant. This might be a trick by the facilitator in order to keep us silent in the observation room though…

What effect will the observers comments and questions have on the participants actions (and ultimately on the result of the test)?

I think that allowing direct contact between the participant and the observers is generally bad. The observers will in many cases have a vested interest in a good result and a satisfied user. That may result in biased questioning from the observers: “Why did you click that button, when the red big button next to it was the logical choice?” This question will probably have a direct impact on how the user will perform and express himself for the rest of the test.

My advice for the best possible usability test situation:

  • Don’t intimidate the participant. A nervous participant is a useless participant. Keep the observers out of sight and out of mind!
  • Let the observers make comments in the observer room but try to keep it constructive and informative. Teach them to defend the user and blame the system (always).
  • Use instant message communication between the two facilitators to make sure that the questions from the observation room are presented to the participant in a non-biased manner.
  • Use two facilitators always.
  • Try to keep the test situation as similar as possible for each participant. How can you draw conclusions about anything if each test is unique?

* actually it doesn’t seem 99% bad, maybe only 60% bad. But it is bad, for sure!

One Comment on “Why using 30 observers in the same room as the participants is 99% bad*”

  1. Jared M. Spool
    November 1, 2007 at 02:14 #

    We can agree to disagree on our approaches.

    I’ll just say this:

    1) many folks don’t have the luxury of two facilitators
    2) Just because observers are in another room, it still influences the behavior of the participants — it’s just a different influence.
    3) You can still draw conclusions if each test is unique — you just draw different conclusions.
    4) Don’t knock a technique until you’ve tried it. I’ve been doing this work for 30+ years now. I’ve tried most every technique out there. I pick techniques that get the results I need. I’ve found this technique to work well for me.

    Thanks for thinking about these things.

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